INVEST IN HEALTHY HABITS

INVEST IN HEALTHY
HABITS

All the Vice. None of the Guilt.

All the Vice.
None of the Guilt.

Our story...

WE’RE A FEW 90’S BRATS WHO GREW UP ON HIP-HOP BEATS AND BIG DREAMS. IF YOU WEREN’T JAMMING TO 2PAC OR BIGGIE, DID YOU EVEN LIVE THROUGH THE 90’S?

VICE TEA WAS BORN OUT OF OUR LOVE FOR THOSE CLASSIC 90’S VIBES – WHERE THE MUSIC MADE YOU WANNA DANCE, SING AND JUST FEEL GOOD. WE WANT TO BRING THAT SAME ENERGY TO SOMETHING YOU CAN SIP ON DAILY, BUT WITH A TWIST: LOADED VITAMIN ICED TEA. PACKED WITH NUTRIENTS, CLEAN ENERGY, AND ALL-NATURAL SUGAR-FREE SWEETENERS. OUR DRINKS ARE LOW-CALORIE AND DESIGNED TO MEET THE DIETARY NEEDS OF MANY.

SO TO ALL THE LADIES IN THE PLACE WITH STYLE AND GRACE, AND THE FELLAS WHO DON’T GIVE A YOU-KNOW-WHAT, GET READY TO SIP AND VIBE! EVERY COMMUNITY DESERVES A VICE TEA, WHERE GOOD ENERGY MEETS GOOD VIBES AND GREAT FLAVOR. LET’S GET JIGGY WITH IT!

IT WAS ALL A DREAM

Biggie Smalls, 1994

they made it popular.
We made it Vice

WHY FRANCHISING?

Loaded teas are exploding in popularity. Yet every loaded tea spot felt different—sometimes amazing, sometimes disappointing. We wanted to fix that inconsistency and build a standard that loaded tea lovers could count on for their day to day no matter where they travel.

WHAT MAKES VICE TEA SPECIAL?

At the core of Vice Tea is the belief that energy should lift you up—not burn you out. People are tired of choosing between high-calorie sugar-loaded coffees and chemical filled energy drinks. Vice Tea answers these problems with: “What if your daily vice actually took care of you?”

Our BRAND CULTURE

We didn’t set out to build another drink brand—we set out to create the kind of place we kept wishing existed: fun, uplifting, and actually good for you.

WHAT DOES VICE TEA STAND FOR?

VICE stands for Vitamin Ice Tea Energy — a sweet refreshing boost powered by extracts instead of sugar.

WHAT IS THE THEME?

The 90's gave us so much great music, culture, and fun. Vice Tea is our way of bottling that feeling and handing it back to the world, one iced cup at a time.